Thanks to the support and generosity of our donors, we are able to deliver relevant and important breast health education and awareness initiatives.
Because breast cancer is the most commonly diagnosed cancer among Canadian women, the Canadian Breast Cancer Foundation – BC/Yukon Region plans and delivers awareness and education programs to reach all women and their influencers about the importance of breast health, knowing the risk factors for breast cancer, and early detection. The Foundation is committed to delivering important information that will help women make good choices.
The commitment of our donors and supporters has made it possible for us to invest in a range of breast health programs, initiatives and resources to help women and families. Here are examples of these dollars at work:
This was a four-month tour through BC in a big pink bus, its interior outfitted with interactive features and breast health information that made 117 stops between May and September, logging 6500 kilometers and attracting over 16,000 visitors. The main objective of the tour was to drive more eligible women to screening mammography while educating them about its importance for the early detection of breast cancer. The secondary objective was to educate women about being breast aware and knowing their risk factors for the disease in order to reduce their risk. Plans for a follow-up Pink Tour are underway.
This is an engaging series of informative evenings presenting accomplished and committed researchers who share the details of their work and deep knowledge about breast cancer and breast health. Those in attendance can learn what’s new in the research and treatment arenas and about key research being funded by CBCF.
This is an interactive website designed for young women age 18-25 and features innovative and compelling messaging, delivered in a youthful, slightly playful voice. The objective of the site is to engage younger women through new knowledge and to teach them the importance of knowing their breasts and checking them regularly. They are even asked to take a pledge to check their breasts. Additional features included in this campaign are pop-up yoga sessions and a free phone App.
This online, animated map is designed to assist newly-diagnosed women to make their way through the health care system from diagnosis to post-treatment. The information is accurate and useful, and is complemented by additional information from the Canadian Cancer Society and Inspire Health.
This website is devoted to increasing the number of age eligible women in BC to participate in regular mammography screening. Mammography is available to women 40-79 in our province, with 40-49 year-olds qualifying for an annual mammogram and women 50-79, every two years. The site will inform, dispel myths, and provide valuable testimonials from survivors.
- Ethno-cultural Community Participation in Health Report
CBCF embarked on important research to understand how to communicate more effectively with the Chinese, South Asian and Aboriginal First Nations communities. The resulting report explores the opportunities for more effective information delivery and dissemination. A copy of this report can be accessed by contacting bchealthinfo@cbcf.org.
Why not invite CBCF to your office for a one-hour breast health 101 session, delivered by a member of the Foundation staff? It’s free and will be informative and sometimes entertaining. It’s easy to get a group of colleagues together who are interested in learning about breast health, breast cancer, and risk factors.
Two informative bookmarks containing important breast health information and messaging about mammography screening are available upon request. The information is concise and laid out attractively to compel women to read them and save them as a useful bookmark. These two items are available for your next health fair, CBCF event, girls night out or other event by contacting bchealthinfo@cbcf.org.