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    Breast Reconstruction Awareness Day is a FREE, annual event that brings leading breast reconstruction experts and women who have been through it together to answer all your questions.


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    On February 1, 2017, the Canadian Cancer Society (CCS) and the Canadian Breast Cancer Foundation (CBCF) joined forces.


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Raising Awareness of Breast Reconstruction

BRA-Day_campaign.jpgBreast reconstruction is an option available to most women faced with physical changes following a mastectomy (surgery to remove a breast). However, only 9% of Canadian women will undergo breast reconstruction, a fully-insured medical procedure in Canada. A large factor contributing to this low rate is a lack of awareness and information. Choosing whether or not to undergo breast reconstruction is a personal decision, however, all women deserve the right to know about their options.

Breast Reconstruction Awareness (BRA) Day is a Canadian Breast Cancer Foundation program that promotes education, awareness and access for women who may wish to consider post-mastectomy breast reconstruction.

There are more than 30 BRA Day events held across Canada each year that provide women with the opportunity to:

•    Learn about breast reconstruction from plastic surgeons  
•    Hear patient stories and connect with women who’ve been through it
•    Visit the Show and Tell Lounge, an innovative space where volunteers show attendees
      the real-life results of their breast reconstruction
•    Get answers to their reconstruction questions from experts

show and tell lounge.jpeg

What BRA Day attendees have said about the events

“It was a wonderful evening that really provided realistic and helpful information regarding breast cancer and reconstructive surgery. It didn’t sugar coat anything and has definitely enabled me to make an informed decision.”

“The whole event all together was so very informative and answered many of the questions I had. I am in the early stage of reconstruction and it helped me understand each and every step.”

“The show and tell lounge was truly wonderful. What I had in my imagination and the actual reality of how reconstruction works was two different things. Seeing real reconstructed breasts helped me grasp just what reconstruction means and potentially what it will look like for my body.”

“Connecting with other women in the same situation was a wonderful benefit. It reminds you that you are not alone.”

“The kind and generous women in the Show and Tell Lounge answered every question as well as showing the results of surgery. I can't thank them enough.”

How you can help

You can help ensure that women get the information and support they need to make confident decisions regarding breast reconstruction. By purchasing a Gift of a BRA from the Gifts for the Cure collection, you will help fund this vital program that benefits so many women across the country. 

If you are interested in learning more about upcoming BRA Day events or would like to consult our breast reconstruction resources, visit www.bra-day.com.