• Thank you Changemakers!

    Participants, donors, volunteers, community partners, and sponsors – together we raised an estimated $17 million. This amazing achievement will directly impact those affected by breast cancer. Thank you again for your passion and dedication to this cause. We look forward to seeing you at next year’s Run on Sunday, October 1st, 2017.

  • Breast Reconstruction Awareness Day

    Most women don’t know about their post-mastectomy options. That’s why we created BRA Day information events and website.

    Learn More

  • Vote Couture for the Cure®

    Celebrate your favourite season in 1 of Canada’s loveliest places—make your White Cashmere Collection® pick & you could WIN a TRIP! For every vote, Cashmere® Bathroom Tissue will donate $1 to the cause.

    Vote Couture for the Cure® now!

  • Eat to the Beat on Nov. 1 in TO!

    This is the urban foodie event of the year as 60 female chefs create a culinary extravaganza of the best of Ontario in support of women facing the challenges of a breast cancer diagnosis. Buy your tickets NOW to this delicious event with a cause!

    Click here for event information and tickets!

  • Shoppers Drug Mart Holiday Beauty Gala

    Get your tickets now to the Shoppers Drug Mart Holiday Beauty Gala happening Saturday, November 5. This fun event features beauty makeovers, giveaways, samples and more! Your participation and ticket purchases will support our women’s breast health programs.

    Find out how to reserve your spot.

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Upcoming Events


BRA Day - Victoria

Royal Jubilee Hospital 1952 ...

Come to a lecture-based and hands-on experience ...


BRA Day - Zumba

Carrefour Multisports Laval ...

We invite you to join us for a Zumba Event to ...


BRA Day – Calgary CME

Libin Theatre - Health ...

NOTE: This event page is only for medical ...


BRA Day - Calgary

Health Sciences Centre, ...

Bra Day is an initiative that promotes education, ...

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Corporate Partners & Sponsors

Shop for the Cure

​Thank you to our partners and supporters of the Foundation Shop for the Cure program. The Foundation is grateful for the dedicated support of  our 35 National Corporate and Community Partners who raise funds through cause marketing and sponsorship programs. 

Shop and make a difference!

Help raise valuable dollars to fund relevant and innovative research and support and advocate for the breast cancer community.

CIBC Pink Collection graphic KitchenAid StandMixer image Blueline products graphic

 See all products


The Foundation's objectives for these partner programs are:

  • to generate significant funds to support its mission; 

  • to align with products that are reputable; and 

  • to provide opportunities to educate Canadians about breast cancer and breast health.

With the large number of cause marketing programs in market, how can you be sure that your money is going where it should? To determine if a cause-related program or promotion is one that is worthy of your support, it is important to ask five key questions.

Asking the Right Questions

Here are 5 Questions You Should Ask to learn whether a program passes the Foundation’s test of a champion and is one you can feel good about supporting.

1. Is this company committed?

Read the product packaging and promotional materials or display and visit the company’s web site to make sure the company is credible and committed to the cause.

2. How is the program structured?

Transparency is key. Is the contribution amount or the percentage of the retail price clearly stated? Whenever possible, the Foundation seeks to receive a minimum of 10% of the retail price as a contribution. Usually, there is a minimum contribution guaranteed by the company. What is the amount? Is there a maximum contribution? If so, is it significant?

3. Who does the program benefit?

Does it support a well-managed, reputable non-profit organization? Refer to the organization’s web site. The Foundation makes it very clear on its site who it is, how it structures programs, and how funds are used.

4. How will the organization that benefits use my money?

It should be clear where funds go. What organization will they support? Will the dollars generated go to research, education, community programs, or all of the above? The Canadian Breast Cancer Foundation allocates funds to relevant research that will positively impact early diagnosis, effect change in the area of treatment protocols, and improve the quality of life for those living with breast cancer.

5. Is the program meaningful to me?

Is the program supporting a cause you believe in or have been touched by? Based on the details of the program and the potential for dollars to be raised, does the program make sense to you? Selecting the right program is a personal choice based on your interests, your passions, and a cause that is important to you.

Become a savvy consumer!