• 2015 Community Report is Now Live!

    CBCF’s national community report tells the story of how your support has made a difference, through videos, research stories, community highlights and program profiles.

    Read the Report Now

  • Your Gift Goes Twice as Far

    Your holiday donation makes a difference to those affected by breast cancer and their loved ones. It will also be matched by Iron Mountain Canada!

    Please give today

  • New Treatments

    I believe in the power of human creativity to conquer this disease.” - Dr. Tak Mak, leader of SU2C Canada - CBCF Breast Cancer Dream Team

    Learn More

  • Mudderella is back for 2016!

    Looking for a fun way to get active? Mudderella is returning to Canada and CBCF is proud to once again be its charitable partner!

    Find out more


    Because mammograms find what you cannot, mammograms save lives. Find out more about the Foundation’s new national campaign.

    Learn more

  • New Treatments Team Grant

    The SU2C Canada – CBCF Breast Cancer Dream Team has been announced! Learn more about the plans of this world class research team for exploiting cancer’s weaknesses to treat triple-negative breast cancer and other aggressive types of breast cancer.

    Find out more

  • 1/3 of breast cancers can be prevented

    ​Learn ten other surprising facts about breast health and build your personal plan for living well.

    Create your breast health plan

  • Wall of Hope presented by CIBC

    Share your stories of inspiration, your reasons for participating, or your hopes for the future. Your message will inspire others and help us create a future without breast cancer.

    Leave a message

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Upcoming Events


Think in Pink Shop:

Toronto, ON | Artscape ...

The 2nd Annual Think in Pink Shop: Holiday ...


Pink Poinsettia Days in

Goulds, NL | Rise and Shine ...

$1 Pink Poinsettia Sale A $1 from every ...


Skate Pink - Ringette Game

Sain Jean Baptiste, MB | St. ...

The 3rd Annual Skate Pink event, a 12-hour ...


Mudderella 2016

Bingeman's Kitchener, ON ...

Mudderella is an 8 to 11km mud obstacle run that ...

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Corporate Partners & Sponsors

Shop for the Cure

​Thank you to our partners and supporters of the Foundation Shop for the Cure program. The Foundation is grateful for the dedicated support of  our 35 National Corporate and Community Partners who raise funds through cause marketing and sponsorship programs. 

Shop and make a difference!

Help raise valuable dollars to fund relevant and innovative research and support and advocate for the breast cancer community.

CIBC Pink Collection graphic KitchenAid StandMixer image Blueline products graphic

 See all products


The Foundation's objectives for these partner programs are:

  • to generate significant funds to support its mission; 

  • to align with products that are reputable; and 

  • to provide opportunities to educate Canadians about breast cancer and breast health.

With the large number of cause marketing programs in market, how can you be sure that your money is going where it should? To determine if a cause-related program or promotion is one that is worthy of your support, it is important to ask five key questions.

Asking the Right Questions

Here are 5 Questions You Should Ask to learn whether a program passes the Foundation’s test of a champion and is one you can feel good about supporting.

1. Is this company committed?

Read the product packaging and promotional materials or display and visit the company’s web site to make sure the company is credible and committed to the cause.

2. How is the program structured?

Transparency is key. Is the contribution amount or the percentage of the retail price clearly stated? Whenever possible, the Foundation seeks to receive a minimum of 10% of the retail price as a contribution. Usually, there is a minimum contribution guaranteed by the company. What is the amount? Is there a maximum contribution? If so, is it significant?

3. Who does the program benefit?

Does it support a well-managed, reputable non-profit organization? Refer to the organization’s web site. The Foundation makes it very clear on its site who it is, how it structures programs, and how funds are used.

4. How will the organization that benefits use my money?

It should be clear where funds go. What organization will they support? Will the dollars generated go to research, education, community programs, or all of the above? The Canadian Breast Cancer Foundation allocates funds to relevant research that will positively impact early diagnosis, effect change in the area of treatment protocols, and improve the quality of life for those living with breast cancer.

5. Is the program meaningful to me?

Is the program supporting a cause you believe in or have been touched by? Based on the details of the program and the potential for dollars to be raised, does the program make sense to you? Selecting the right program is a personal choice based on your interests, your passions, and a cause that is important to you.

Become a savvy consumer!