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Corporate Partners & Sponsors
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Our Corporate Partners in Action
Page Content The Canadian Breast Cancer Foundation is grateful for the support of over 60 companies and brands across Canada who contribute to the Foundation's work through national cause-related marketing programs and/or sponsorship of the Canadian Breast Cancer Foundation CIBC Run for the Cure. Below are further details of our corporate programs which demonstrate their commitment and the impact of their involvement with the Foundation. These champions of the cause, together with a vast network of donors and volunteers, allow the the Foundation to continue leading significant advancements towards our vision of creating a future without breast cancer.


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Scotties®'
Each year, Scotties®’ designs a special Tribute Box in honour of the breast cancer cause.
For 2012, Scotties®’ asked you to share your stories, quotes and images to help inspire the next design. Now 3 distinct box designs have been created and it’s time to vote for the design that will help us support our vision of creating a future without breast cancer. For every vote Scotties®’ will donate $1 to the Canadian Breast Cancer Foundation and the box design with the most votes will be available in stores this fall.
Products available for purchase: At grocery and mass merchandise stores across Canada
Program active: Voting period April 2 – 26, 2012
Total number of years as partner: Since 2005 |
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Addition Elle
Each October, Addition Elle and Penningtons contribute $5 from the sale of any two bras to the Foundation.
Benefit to the Foundation: $5 from the sale of any two bras Products available for purchase: at Addition Elle & Penningtons stores Program active: October Total number of years as a partner: Since 2005 |

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CANPAR
CANPAR commends all those individuals who will take part to make the Canadian Breast Cancer Foundation CIBC Run for the Cure a reality, and joins in every participant's desire to create a future without breast cancer. CANPAR supports the Run on a year-round basis, providing ground transportation to Run sites across Canada.
CANPAR's cumulative in-kind contribution now exceeds $1.3 million!
Benefit to the Foundation: National Sponsor, Canadian Breast Cancer Foundation CIBC Run for the Cure Total Number of Years as a partner: since 1999
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CIBC
CIBC is the title sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure, and the Foundation’s overall leading corporate partner.
The Foundation is proud of the strong partnership and the depth of commitment that has evolved within CIBC over the years. CIBC engages and empowers its employees in the breast cancer cause. Each of the Foundation’s over 60 Run sites has dedicated CIBC employee volunteers that work and fundraise with the Foundation’s local Run committees.
CIBC's total fundraising over the years now exceeds $26 million, including $3 million raised by Team CIBC in 2010 alone!
To learn more, click here.
Program Name: Title Sponsor, Canadian Breast Cancer Foundation CIBC Run for the Cure Benefit to the Foundation: net proceeds from CIBC Pink Collection™ products, and funds raised by Team CIBC and their "Go Paperless" program. Total Number of Years as a partner: Since 1983; Title Sponsor of the Run since 1997
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Davis + Henderson
Davis + Henderson is the leading provider of products to customers of Canada’s financial institutions. Davis + Henderson has built its reputation on
over 129 years of experience supporting the cheque supply programs, and offers a wide range of personal and business cheque designs as well as coordinating accessories.
A portion of the proceeds from the best selling ‘Romantic Rose’ cheque design and the pink ribbon address label support the Foundation. Since 2002, Davis + Henderson has contributed over $630,000 to the Foundation!
Benefit to the Foundation: $1.00 per Romantic Rose cheque order and $0.50 per Canadian Breast Cancer Foundation address label order Products Available for Purchase: All Canadian financial institutions Program Active: Year round Total Number of Years as a partner: Since 2003 |
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Dominion Blueline
Dominion Blueline is a Canadian-owned company that manufactures and distributes superior quality office products specifically designed to help you be more efficient in your day to day life. Through its Pink Ribbon Collection, Blueline has designed products with pink and black covers that carry a stylized pink ribbon and information about the Foundation and the cause.
Blueline has contributed over to the Foundation $350,000 to date!
Benefit to the Foundation: minimum of $50,000 annually
Products available for purchase: Pink Ribbon Collection planners, notebooks, memo pads, and desk calendars
Program active: year round
Total number of years as a partner: since 2007
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Duron Plastics
Duron Plastics has developed a pink Retract-A-Bit self-storing screwdriver in support of the Canadian Breast Cancer Foundation. This revolutionary tool was made with women in mind!
Benefit to the Foundation: minimum of $20,000 Products Available for Purchase: at hardware retailers across Canada Program Active: year round Total Number of Years as a partner: since 2009 |
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Flooring Canada
Flooring Canada is Canada’s leading flooring retail group, with more than 70 member stores nation-wide. Since 2004, Flooring Canada has supported the Foundation through member contributions, pink ribbon sales, in-store features and national flyers.
To learn more about Flooring Canada, click here.
Benefit to the Foundation: $0.05 - $0.15 per yard of carpet sold during pink ribbon promotions; full proceeds from the sale of sample mats and a minimum commitment
Products Available for Purchase: Flooring Canada member retail stores Program Active: Year round & special promotional periods Total Number of Years as a partner: Since 2004
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Ford of Canada
Ford of Canada will conduct a fall program in 2010, to engage its customers and employees while supporting the Foundation when customers test drive at Ford dealerships across Canada.
Ford of Canada’s support of the Foundation also included 10 years as a national Run sponsor that dated back to 1997.
Benefit to the Foundation: minimum of $50,000 annually Program Active: October Total Number of Years as a partner: Since 1997
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Globe Electric
For more than 70 years, Globe Electric has been an innovative leader in the lighting and electrical industry. Globe develops tailored, category-focused programs that provide highly effective retail solutions for some of North America's largest retailers.
Globe Electric’s “A Bright Future” program contributes to the Foundation from the sale of specially marked light bulbs, night lights and desk lamps.
Program Name: A Bright Future Products Available for purchase: at Canadian hardware retailers Program Active: June 1, 2010 - Dec 31, 2010 Total number of years as partner: new in 2010
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HEAD Canada
Since 2003, HEAD Canada has supported the Canadian Breast Cancer Foundation by contributing a portion of the proceeds from the sale of Penn pink tennis balls.
Benefit to the Foundation: $0.50 per tube of pink tennis balls
Products Available for Purchase: at sporting goods retailers, mass merchandisers, tennis clubs Program Active: Year round Total Number of Years as a partner: Since 2003 |
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The Hudson's Bay Company
The Hudson's Bay Company is one of the Foundation’s leading national corporate partners. Hudson’s Bay Company has created an integrated Think Pink™ program!
Through the Bay, Zellers and Home Outfitters stores, the Think Pink™ program includes the sale of specially sourced marquee items and the promotion of vendor supported products that are featured for the month, each with a minimum of 10% per item contributed to the Foundation. An important element of the Hbc program is the inclusion of Foundation-endorsed breast health messaging on Think Pink™ product hang tags and stickers.
To date, HBC has contributed over $2.5 million to the Foundation.
Program Name: Think Pink™ Benefit to the Foundation: Annual proceeds in excess of $250,000 Program Active: October Product Available for Purchase: marquee items available through December based on availability Total Number of Years as a partner: Since 2003
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K2
K2 supports the Foundation through its line of K2 Skis, K2 Snowboards, Madsh sales of its pink ribbon snowboards, skis, in-line skates and Tubbs snowshoes. K2 also hosts an annual Tubbs Romp to Stomp snowshoe fundraising event in January 2010.
To learn more about K2, click here.
Products available for purchase: at sporting goods retailers across Canada Program Active: year round Total number of years as a partner: since 2004
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Kernels Popcorn
Kernels Popcorn is a proud supporter of the Canadian Breast Cancer Foundation! Twice a year, Kernels turns their blue and yellow branded popcorn bags PINK during their Pink Bag event. With the sale of every medium sized pink bag, Kernels contributes funds to the Foundation.
Program Name: Pink Bag event
Benefit to the Foundation: proceeds from the sale of each medium pink bag of popcorn sold.
Products Available for Purchase: Kernels stores in major regional shopping centres across Canada Program Active: April – May, and August – September Total Number of Years as a Partner: Since 2004
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KitchenAid
KitchenAid supports the Foundation as the sponsor of the Cook for the Cure™ fundraising program, and through proceeds from the sale of pink KitchenAid small home appliances and kitchen gadgets. KitchenAid’s signature Pink Artisan Stand Mixer has been the hallmark of the program, wth $75 contributed with each purchase.
Additionally, for each registered Cook for the Cure event, KitchenAid donates $50 to kick start the fundraising!
To learn more about Cook for the Cure, click here.
Benefit to the Foundation: minimum of $50,000 based on declared proceeds per product Products Available for Purchase: department stores and independent retailers Program Active: year round Total Number of Years as a partner: since 2004
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Cashmere®
Cashmere® bathroom tissue and Cashmere Flushable Wipes® are proud supporters of the Canadian Breast Cancer Foundation.
Over the years, your purchases of these products have helped Cashmere® and the Foundation fund vital quality of life research for breast cancer survivors. In addition to their annual contribution, 25¢ from each purchase of limited edition Cashmere® Pink will be contributed to the Canadian Breast Cancer Foundation.
Products available for purchase: at grocery and mass merchandise stores across Eastern Canada Program active: Year-round with limited edition Cashmere® Pink available in the Fall Total number of years as a partner: Since 2006
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Purex®
Purex® bathroom tissue is proud to support and bring hope to women and their families affected by breast cancer.
Over the years, your purchases of Purex® bathroom tissue have helped the Canadian Breast Cancer Foundation fund relevant and innovative research supporting early diagnosis, effective treatment and a positive quality of life for those living with breast cancer. In addition to their annual contribution, 25¢ from each purchase of limited edition Purex® Pink will be contributed to the Canadian Breast Cancer Foundation.
Products available for purchase: at grocery and mass merchandise stores across Western Canada Program active: Year-round with limited edition Purex® Pink available in the Fall Total Number of years as a partner: Since 2007
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Scotties®
Each year, Scotties®’ designs a special Tribute Box in honour of the breast cancer cause.
For 2012, Scotties asked you to share your stories, quotes and images to help inspire the next design. Now 3 distinct box designs have been created and it’s time to vote for the design that will help us support a future without breast cancer. For every vote Scotties will donate $1 to the Canadian Breast Cancer Foundation and the box design with the most votes will be available in stores this fall.
Products available for purchase: At grocery and mass merchandise stores across Canada
Program active: Voting period April 2 – 26, 2012
Total number of years as partner: Since 2005 |
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SpongeTowels®
SpongeTowels® is proud to provide support and hope to Canadian women.
Over the years, your purchases of SpongeTowels® have helped the Foundation fund innovative research that improves the quality of life for women and families affected by breast cancer.
Products available for purchase: at grocery and mass merchandise stores across Canada
Program active: Year-round with limited edition SpongeTowels® Pink available in the Fall Total number of years as a partner: Since 2007
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Lypsyl
Chapped lips no more – Lypsyl has joined the Foundation’s family of corporate partners with special pink ribbon packaging for their Cherry Lypsyl single and twin pack! Lypsyl’s full line of lip balms will additionally be marked with the pink ribbon in support of the cause.
Benefit to the Foundation: $50,000 commitment
Products Available for Purchase: At all major drug and grocery chains
Program Active: Year round starting October 2010
Total Number of Years as a partner: New in 2010
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McBrine
The Foundation benefits from a corporate contribution through the sale of the McBrine Pink Ribbon premium line of luggage.
The collection includes a 28 inch expandable upright case, 25 inch expandable upright case, 20 inch upright case, tote on wheels, utility tote, wash kit, computer office on wheels bag and ladies computer bag.
Benefit to the Foundation: minimum $40,000 commitment Products Available for Purchase: specialty luggage stores and online stores Program Active: year round Total Number of Years as a partner: Since 2006
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Lean Cuisine
Since 2004, Lean Cuisine has been ‘doing something good for the cure’
A portion of proceeds from the sale of Lean Cuisine entrées and Live Lean for the Cure items benefit the Foundation
Program Name: Live Lean for the Cure Benefit to the Foundation: $0.25 for every PIN entered online and $5 for every Live Lean for the Cure item sold online, to a maximum of $100,000 Products Available for Purchase: Grocery stores across Canada Program Active: Year round Total Number of Years as a partner: Since 2004
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New Balance Canada
New Balance Canada has been a partner of the Foundation since 2003 and is not only a National Sponsor of the Canadian Breast Cancer Foundation CIBC Run For The Cure™, but also supports the Foundation through its Lace up for the Cure™ program.
For every pair of specialiy marked running shoes and selected other New Balance and Aravon products sold at New Balance stores and sporting goods retailers across Canada, a portion of proceeds benefits the Foundation.
Additionally, New Balance sponsors the New Balance Women’s Team Challenge Award, which celebrates the top women’s team at each Run site. New Balance also sponsors the Running Room / New Balance Survivor Clinics, which provides more than 500 breast cancer survivors the opportunity to train for the 5K or 1K event.
To learn more about New Balance Canada, click here.
Program Name: Lace Up for the Cure™ Benefit to the Foundation: minimum of $50,000 from products sold Products Available for Purchase: New Balance Pink Ribbon Running Shoes Program Active: September - October Total Number of Years as a partner: Since 2003
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Olympus Imaging
Olympus Imaging is offering a pink ribbon camera bundle that includes an Olympus camera, pink camera case, photo box and photo frame!
Benefit to the Foundation: $50K Products Available for Purchase: Electronic and Department Stores Program Active: October Total Number of Years as a Partner: New for 2010
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P&G brandSaver®
Rise & Shine with P&G brandSaver®. This October, the P&G brandSaver will feature various products that help support the Foundation’s vision of creating a future without breast cancer. Be sure to visit a store near you to take part in these savings. P&G is committed to contribute $160,000 through this program.
Products available for purchase: all major retailers (WalMart, Shoppers Drug Mart, Costco etc) Program active: October 2010 Total number of years as a partner: New for 2010 |
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Pandora
Pandora proudly supports breast cancer organizations across North America, including US-based Susan.G. Komen for the Cure and the Canadian Breast Cancer Foundation.
Through Canadian sales of specially marked Pandora jewlery, a portion of the proceeds benefits the Canadian Breast Cancer Foundation.
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Payless ShoeSource
Each fall, Payless ShoeSource, the largest specialty family footwear retailer, sells a breast cancer awareness accessory item in support of the Canadian Breast Cancer Foundation. 100% of the net proceeds are contributed to the Foundation.
Since 2004, Payless ShoeSource has contributed more than $400,000 to the Foundation from their annual breast cancer awareness program.
Benefit to the Foundation: 100% of net proceeds Products Available for Purchase: Payless ShoeSource stores across Canada Program Active: October 1 – 31, 2009 Total Number of Years as a partner: Since 2004
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PepsiCo Beverages Canada
Our partnership with the Canadian Breast Cancer Foundation is a great source of pride for the employees of PepsiCo Beverages Canada.
Through our Dole and Lipton brands we are National Sponsors of the 2010 Canadian Breast Cancer Foundation CIBC Run for the Cure, and are committed to giving back to the many communities we operate in around the country.
We aim to play a responsible and supportive role in the health and wellness of all Canadians and to leave a positive imprint on society. Involvement with this incredible event is also part of our ongoing commitment to the total well being of our employees.
Breast cancer touches many lives and finding a cure is important for our employees and, therefore, very important to us as a company. We are inspired by the great work the Foundation does and pledge our support in working together towards a future without breast cancer.
Join us this year as we harness the Power of One across Canada and support the Run for the Cure.
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Pierre Belvédère Inc.
Pierre Belvédère Inc. has been known for over 45 years for its fine stationery items, as well as educational games and toys. Each year, Pierre Belvédère publishes the Canadian Artists everyday greeting cards and holiday cards in support of the Canadian Breast Cancer Foundation and our vision of creating a future without breast cancer.
Program Name: Canadian Artists Everyday Greeting Cards and Holiday Cards
Benefit to the Foundation: Everyday Greeting Cards - $0.25 per unit & 10% of invoice price of card box notes; Holiday Cards - $1.00 from the sale of each box of 12 cards & 10% of net proceeds from the sale of counter cards and corporate cards across Canada Products Available for Purchase: Chapters-Indigo stores, Essence du Papier, the Bay and other fine stationary stores across Canada. Program Active: Everyday Greeting Cards – year round; Holiday Cards - seasonal Total Number of Years as a partner: Since 2003
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