Canadian Breast Cancer Foundation Launches iPhone™ App!

TORONTO, January 6, 2010 – The Canadian Breast Cancer Foundation is proud to announce the launch of the first bilingual iPhone™ App in the Canadian charity landscape.

“The Foundation is delighted to offer our supporters this easy to use, purpose-built App that will provide the latest breast cancer and Foundation-related information, a convenient way to donate and to connect with our thriving online community. We encourage all Canadians who have been touched by breast cancer to connect with us through this free application,” says Victoria Mackinlay, Manager Marketing & Communications at the Canadian Breast Cancer Foundation.

The application offers users:

• The ability to catch-up on the latest Foundation news and events in both official languages
• Direct and fast access to our online communities including Finding Hope Blog, Facebook and Twitter
• The ability to register for the Canadian Breast Cancer Foundation CIBC Run for the Cure and check fundraising progress
• Ease of making donations
• The latest downloads from the Foundation sent to your phone

The Canadian Breast Cancer Foundation worked in partnership with Brawersoft who worked pro bono to develop this App. which can be downloaded free of charge at: http://itunes.com/apps/cbcf

About the Canadian Breast Cancer Foundation The Canadian Breast Cancer Foundation was founded in 1986 by a group of volunteers and has become the leading national volunteer-based organization in Canada dedicated to creating a future without breast cancer. The Foundation has invested over $170 million since its inception to collaboratively fund, support and advocate for relevant and innovative breast cancer research, meaningful education and awareness programs, early diagnosis and effective treatment, and a positive quality of life for those living with breast cancer.

Based in Toronto, the Canadian Breast Cancer Foundation has regional offices in British Columbia/Yukon, Prairies/North West Territories, Ontario and the Atlantic Region.

For more information about the Canadian Breast Cancer Foundation please visit: www.cbcf.org

Victoria Mackinlay
Manager Marketing & Communications
Canadian Breast Cancer Foundation
416-263-7941
vmackinlay@cbcf.org

* You must have iTunes to download this application, download iTunes here: http://www.apple.com/itunes/download/