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NATIONAL RUN SPONSORS
The Canadian Breast Cancer Foundation CIBC Run for the Cure could not take place without the support of our caring and community-minded sponsors. It is our privilege to profile CIBC as the event’s Title Sponsor and the full group of National Run Sponsors who contribute so much to the success of this event.
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CIBC is proud to be in its 14th year as the title sponsor for the Canadian Breast Cancer Foundation CIBC Run for the Cure. In 2009, Team CIBC had more than 13,000 participants and volunteers who raised nearly $3 million for the Run through the collection of pledges, fundraising and contributions from the CIBC Pink Collection™.
“Creating a future without breast cancer and the Canadian Breast Cancer Foundation CIBC Run for the Cure has become CIBC’s most strongly supported cause,” said David McGown, Vice-President, CIBC Government and Community Relations. “Our employees and their families and friends participate in the Run across the country. We are proud of the 13,000 members of Team CIBC and volunteers who are dedicated to making this event such a tremendous success, and take pride in the more than $23 million raised since 1992.”
We'd like to invite you, your family and your friends to join us at the Canadian Breast Cancer Foundation CIBC Run for the Cure in your community on Sunday, October 3, 2010.
To learn more about TEAM CIBC, click here.
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New Balance Canada is concerted in its support of the Foundation’s fundraising strategies. The New Balance Women’s Team Challenge Award rewards and helps drive the top women’s fundraising teams across the country. The Run Rewards program once again included the much coveted New Balance 760 women’s running shoe with the Foundation’s ribbon. In addition, the top fundraisers and the male and female Run participants who achieve 1st, 2nd and 3rd place finishes at each site received prizing courtesy of New Balance. “New Balance proudly supports the Foundation and their fundraising efforts. Year over year our team is inspired by the courage and hope demonstrated on Run day by participants and survivors alike.” Team New Balance
The 10-week Survivor Clinics, co-sponsored by New Balance and the Running Room, provide a safe and communal environment for those affected by breast cancer to train and prepare for their 1km or 5km walk or run.
The Foundation also benefits from the New Balance Lace Up for the Cure program which designates proceeds from the sale of a group of its athletic shoes and accessories to further support the Foundation’s vision of the creating a future without breast cancer.
To learn more about TEAM NEW BALANCE, click here.
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East Side Mario’s is proud to partner with this incredibly important Foundation.
"East Side Mario’s commitment to the neighbourhoods and families we serve extends well beyond providing a great dining experience," says John Verdon, Vice President Marketing, East Side Mario’s. "Most of our restaurants are family owned and our focus is on mothers and family, so partnering with a leading charity like the Canadian Breast Cancer Foundation that is making a significant difference in the lives of many Canadian families was an easy choice."
East Side Mario’s is committed to raising awareness and much-needed financial support for the Foundation’s vision of creating a future without breast cancer.
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THE RUNNING ROOM CANADA INC has been a proud supporter of the Foundation since the Run’s inception in 1991.
The ongoing promotion of the Run through Running Room’s magazine, electronic communications and in-store activities across the country, has allowed Team Running Room to increase their fundraising efforts and awareness of the cause.
The Running Room collaborates with New Balance to host special running clinics for breast cancer survivors, providing an opportunity for networking with those faced with similar challenges in their health, while training for their 1K or 5K run.
“Together, all of us strive to cross the finish line and do something positive about breast cancer. We hope on Run day that participants dedicated their efforts to the special person touching their lives.” John Stanton and the Running Room Team
An important component of the Running Rooms support is the donation that they provide from the sale of all Pink Ribbon products produced by the Running Room. Every time a customer makes a purchase 'Running Room branded Pink Ribbon Product' from your local Running Room or through the On-line Shop, a portion of the sale is donated to the Canadian Breast Cancer Foundation.
To learn more about TEAM RUNNING ROOM, click here.
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CANPAR continues to go above and beyond in its capacity as the Official Courier of the Run. Canpar logistics and shipping services move materials across Canada throughout the year. The Foundation estimates if the volume of boxes shipped were placed side to side and end to end they would readily fill a number of football fields, Canpar’s contribution is integral to the success of the Run.
Trucks decaled with the Run logo are on the road across Canada generating awareness for the Foundation and the Run. Participants will often see Canpar trucks parked on the Run route to help guide participants while Canpar staff continues to volunteer their time to assist with key components of the Run day logistics.
“Canpar and its employees are proud of its 10 years and over $1 million in support of the Run, and the breast cancer cause. We hope our efforts will help the Foundation in their vision of creating a future without breast cancer.” Team Canpar
To learn more about TEAM CANPAR, click here.
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Revlon is committed to do its utmost to contribute funds and to continue to build awareness for the breast cancer cause.
“Team Revlon continues to work together and fundraise to support this event. Revlon Canada is committed to supporting a cause that impacts women’s health and we salute all of those who gave their time to help make this event a success. At Revlon we don’t just care about women’s looks we care about women’s lives." says Lucy Frechette, Revlon Canada.
Team Revlon excels at their internal pre-Run fundraising events, hosting office-based spa days and summer barbeques for employees to help raise donations for Team Revlon.
Additionally, through in-store promotions and fundraising efforts at designated Run sites, Revlon continues to be a real force on Run day across Canada.
To learn more about TEAM REVLON, click here.
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NATIONAL RUN PARTNERS
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The Country Harvest brand through Weston Bakeries has been a proud National Run Partner since 2005, supplying bagels to Run sites. Since that time, they have contributed over 550,000 bagels for participants on Run day!
Additionally during the month of October, a portion of proceeds from the sale of Country Harvest bread, bagels and tortillas benefits the Foundation.
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The Nature Valley brand through General Mills Canada is proud to support the Run in 2010 by providing grain bars to the large Run sites on Run day. 2010 marks the third year that Nature Valley has supported this event.
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The Foundation is excited to include PEPSICO’s Dole Sparklers®, Lipton Green Tea® and Frito Lay Smartfood Popcorn Clusters brands as proud National Run Partners for the 2010 Canadian Breast Cancer Foundation CIBC Run for the Cure.
Make sure to visit the food area at your Run site to try the various products available. Participants will have the ability to sample Sun Chips® and Smartfood Popcorn Clusters and refresh themselves with Dole® juice, Dole Sparklers® and Lipton Green Tea®!
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The Foundation is pleased to welcome Egg Farmers of Canada to its family of National Partners of the 2010 Canadian Breast Cancer Foundation CIBC Run for the Cure.
Keep an eye out on Run day for this energetic new partner!
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GET INVOLVED
Cause Related Marketing Cause related marketing is one of the most effective ways your company can demonstrate its support.

Gifts in Kind For more information please e-mail corpdev@cbcf.org
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