Erin Wesenberg of Edmonton is One in a Million
Congratulations
to all of you who registered for this year's Canadian Breast Cancer
Foundation CIBC Run for the Cure.
Thanks to your participation and commitment, more than 1,000,000
participants will have now run or walked in the Run since it began in 1992.
Erin Wesenberg of Edmonton, a Junior High teacher at St. Mark School is the
Run's 1,000,000 participant to register online. "I'm delighted to help the
Canadian Breast Cancer Foundation and CIBC hit this milestone," she
explains. "Breast cancer has touched my family circle, and this is my third
year participating in the Run for the Cure to do my part in contributing to
finding a cure for breast cancer."
Thank you everyone for your efforts in helping create a future without
breast cancer.
Erin Wesenberg de Edmonton est
la millionième participante!
Félicitations à tous ceux qui se sont inscrits à la
Course à la vie CIBC de la Fondation canadienne du cancer
du sein cette année.
Grâce à votre participation
et à votre engagement,
plus de 1 000 000 de personnes auront couru ou marché pour
la Course depuis ses débuts en 1992. Erin Wesenberg de Edmonton,
enseignante au premier cycle du secondaire à l'école
St. Mark, est la millionième participante à la Course à s'être
inscrite en ligne. «Je suis ravie d'aider la Fondation canadienne
du cancer du sein et la CIBC à franchir cette étape
importante, a-t-elle déclaré. Le cancer du sein a touché ma
famille et c'est la troisième année que je participe à la
Course à la vie pour contribuer à la découverte
d'un traitement pour guérir le cancer du sein.»
FOR IMMEDIATE RELEASE
Attention News, Health, Lifestyle, Photo Editors
A Country Unites Behind Breast Cancer:
One Million Canadians Run and Walk for the Cause
- Canadian Breast Cancer Foundation announces unique milestone in
annual fundraiser -
(Toronto, June 22) The Canadian Breast Cancer
Foundation celebrates a unique milestone today: by Sunday, October
2nd, 2005, one million
Canadians will have participated in the annual Canadian Breast Cancer
Foundation CIBC Run for the Cure. To mark this achievement, there
is a celebratory gathering and commemorative walk in High Park, Toronto – the
original “Run” location.
Among attendees are Run founder and B.C. resident, Andrea Thomas-Hill,
breast cancer survivors and Canadian Breast Cancer Foundation volunteers,
staff and friends.
“Reaching this milestone is a powerful reminder of how the
actions of one person can make a substantial and meaningful difference
in the lives of those touched by breast cancer,” says Lyn McDonell,
CEO of the Canadian Breast Cancer Foundation. “In just
13 years, this event has grown from one location in one city
to more than 40
sites in communities across the country. Most importantly it
has enabled us to make a significant contribution in the fight
against
breast cancer.”
As the primary source of revenue for the Canadian Breast Cancer
Foundation, the Run – scheduled this year on October 2nd – has
enabled the Foundation to:
- Increase investments in research, fellowships and community health
grants from $6.2 million in 2001 to $17.3 million in 2004 -- an increase
of 179%
- Increase investments in health promotion and breast cancer awareness,
community, partner and volunteer development from $1.1 million in
2001 to almost $5 million in 2004 -- more than a three-fold increase.
“We’re seeing the results of Canada’s support
for this fundraiser and cause,” says Lyn McDonell. “Canadians
are more informed about breast cancer and as a result are doing
breast self-exams and having mammograms. All of this leads to
earlier diagnosis
and treatment. And with better treatments, we have more people
living longer.”
The Run History
Established as a local fundraiser in 1992, the first Run took place
in High Park, Toronto. News of the fundraiser quickly caught on
in the community and more than 800 people came out to participate
that first morning, earning a remarkable $85,000. Today, the Canadian
Breast Cancer Foundation CIBC Run for the Cure is the largest,
single-day, volunteer-led fundraising event in Canada where families,
friends and colleagues run or walk five or one kilometers to raise
funds for breast cancer research, education, diagnosis and treatment.
The 2004 Run raised more than $21 million. The 2005 Run will be
the eighth year that CIBC has been the title sponsor.
“When my grandmother died of breast cancer twenty years ago,
she didn’t want to talk or do anything about it. No one talked
about this disease,” says Andrea Thomas-Hill, founder of the
Run and member of the Board of Directors for the Foundation’s
B.C./Yukon Chapter. “So my friends and I decided to organize
this small Run and try to draw attention to this disease.”
Are You One In A Million?
To promote the millionth milestone and registration for this year’s
Run, the Foundation has created life-size cutouts of an animated
character asking Canadians, “are you one in a million?”.
The characters will appear in a direct-to-consumer marketing program
beginning in July and executed over the summer in every Run location
across Canada.
People interested in supporting the Canadian Breast Cancer Foundation
CIBC Run for the Cure and becoming the millionth registrant are encouraged
to register today online at www.cbcf.org. A complete list of Run
locations is available online.
Breast Cancer In Canada
Breast cancer remains the most frequently diagnosed cancer in Canadian
women. It is estimated that 21,600 women will be diagnosed with
breast cancer in 2005 and 5,300 will die of it, and an estimated
150 men will be diagnosed this year, and 45 will die from it. However,
over the last 20 years, mortality rates have steadily declined
and breast cancer mortality rates are at their lowest since the
1950s.
About the Canadian Breast Cancer Foundation
The CBCF is the leading volunteer-based organization in Canada dedicated
to creating a future without breast cancer, working collaboratively
to fund relevant and innovative research; education and awareness
programs; early diagnosis and effective treatment; and a positive
quality of life for those living with breast cancer.
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