The Canadian Breast Cancer Foundation CIBC Run for the Cure could not take place without the support of our caring and community-minded sponsors. It is our privilege to profile CIBC as the event’s Title Sponsor and the full group of National Run for the Cure Sponsors who contribute so much to the success of this event.
On Sunday, October 2, more than 13,000 CIBC employees, their families and friends, took part in the 20th annual Canadian Breast Cancer Foundation CIBC Run for the Cure.
In 2011, CIBC proudly celebrated its 15th anniversary as Title Sponsor and introduced the fifth edition of the successful CIBC Pink CollectionTM, available at CIBC branches across the country. Together, Team CIBC raised more than $3 million, through donations from employees, family and friends, proceeds from the 2011 CIBC Pink CollectionTM and fundraising events - an outstanding contribution to further breast cancer research.
“This is a cause that is very close to our hearts at CIBC, because so many Canadians, including many of our clients, colleagues and loved ones, have been impacted by breast cancer,” said Christina Kramer, CIBC’s Executive Vice-President and the bank’s National Run Champion. “We’ve seen tremendous advances in the detection and treatment of breast cancer in our 15 years as title sponsor of the CIBC Run for the Cure, but there is still much work to be done. We continue to be very committed to supporting the Foundation’s initiatives and Team CIBC is very proud to join the thousands of Canadians who walk, run, and raise funds each year for breast cancer research, education and treatment programs.”
CIBC’s team of dedicated employees continues to make a significant difference and the Canadian Breast Cancer Foundation is truly grateful and inspired by their efforts year over year.
New Balance is proud to support survivors and all those touched by breast cancer.
2011 marked the 7th year that New Balance sponsored the Canadian Breast Cancer Foundation CIBC Run for the Cure and extended their support for breast cancer survivor participants.
On Run day, 12,000 self-identifying survivor participants were given pink technical t-shirts generously provided by New Balance. Leading up to the Run for the Cure, New Balance also sponsors Survivor Clinics, hosted by Running Room. These clinics provide the opportunity to those who have been affected by breast cancer to train for the Run for the Cure and to join an empowering community of supporters with a shared background.
In conjunction with the Foundation’s “Who Are You Running For” Run for the Cure campaign, New Balance spear headed an exhibit at the Bata Shoe Museum in Toronto that featured painted shoes from Canadian celebrities and breast cancer survivors, during the month of October. The exhibit aligned perfectly with New Balance’s Lace Up for the Cure program which designates proceeds from the sale of a selection of athletic and casual shoes to further support the Foundation’s vision of creating a future without breast cancer.
“New Balance was excited to launch the 2011 Lace up for the Cure program and the “Who Are You Running for” exhibit in support of the Canadian Breast Cancer Foundation and the Run for the Cure. We are proud of the longevity of our program with the Foundation and are inspired by our employees, retail partners and runners who are so supportive of this cause.” Andrew Prendergast, General Manager, New Balance Canada.
In their second year as a sponsor of the Run for the Cure, East Side Mario’s proudly continues to support the families and communities they serve. East Side Mario’s is the presenting sponsor of the Friends and Family award, a recognition award that is given to the top fundraising team made up of friends and family members at each site.
"East Side Mario is proud to support the Canadian Breast Cancer Foundation." says John Verdon, Vice President Marketing, East Side Mario’s. "Many of our restaurants are family owned and through events such as the Run for the Cure, our employees at all levels go to great lengths to support the mothers and families that visit our restaurants. We understand how important it is for us to give back and make a difference in the lives of Canadian families and we are so pleased to do so through such a vital cause."
Team East Side Mario’s continues to be a leader in team fundraising, ranking as one of the highest fundraising national teams, two years in a row.
Over 80 East Side Mario’s restaurants across the country formed teams and raised donations through various in-restaurant initiatives proving yet again that they are truly champions of the cause.
The Running Room has been a proud supporter of the Foundation since the Run for the Cure’s inception in 1992.
The Running Room in conjunction with New Balance, is proud to host the Survivor Clinics. These clinics provide the specialized training and a support network for survivors who have the goal of completing the Run for the Cure.
Additionally, the ongoing promotion of the Run for the Cure through Running Room’s magazine, electronic communications, and in-store activities across the country has allowed Team Running Room to increase their fundraising efforts and awareness of the cause.
“The Running Room team is proud to be part of the Run for the Cure since the earliest days. In addition to our support of the Run for the Cure, our Pink Ribbon line of clothing has contributed over $882,571.10.to the Foundation to date. Across Canada as athletes, volunteers and survivors we, together, strive for our finish line, one including a cure and a future without breast cancer,” says John Stanton and the Running Room Team.
In their first year as a National Run Sponsor and the Official Nutritional Partner of the Run for the Cure, Egg Farmers of Canada went above and beyond to support this event and the breast cancer cause.
Volunteers at each site from coast to coast proudly donned their Get Cracking® t-shirts and lead participants in an energetic warm-up on Run day. Additionally, Egg Farmers of Canada launched an online contest called the Amazing Egg Race, a viral game that allowed Canadians to challenge their friends through a virtual race and win prizes. The game featured other National Run Sponsors in an effective co-promotion that was very well received.
“On behalf of Canada’s more than 1,000 regulated egg farmers, I’m very pleased that Egg Farmers of Canada is the Official Nutritional Partner of the Canadian Breast Cancer Foundation CIBC Run for the Cure. We are so proud of our team made up of Egg Farmers and provincial staff from across the country who took part on Run day. We look forward to continuing this partnership and to contributing to a future without breast cancer.” says Tim Lambert, Chief Executive Officer at Egg Farmers of Canada.
Since 1998, Canpar’s dedication to the cause and supporting the Canadian Breast Cancer Foundation CIBC Run for the Cure has been more than evident. Canpar’s year-round delivery of boxes for the event provide vital support that reaches all 60 sites across Canada.
Many of Canpar’s fleet of trucks are proudly branded with the Run for the Cure logo, generating awareness of the cause and the event on a daily basis.
“Canpar is proud of the over $1.2 million dollars of support we’ve been able to contribute toward the Run for the Cure since our partnership began in 1998. Additionally we are thrilled with our employees, friends and family members who formed Team Canpar and raised an outstanding amount of donations in support of this cause.” Robert Tersigni, VP Business Development, Canpar.
The Foundation is so pleased with the longevity of our partnership with Canpar who demonstrate on a daily basis that they are true champions of the cause.
Each year, the Foundation is awed by the dedication and creativity of Team Revlon who go above and beyond with their fundraising activities. Revlon staff host regular events at their office to raise funds and get employees involved in the annual Canadian Breast Cancer Foundation CIBC Run for the Cure.
On Run day, Revlon continues their fundraising initiatives by offering product samples in exchange for a minimum donation and are well received by all participants at the three sites that Revlon activates on an annual basis.
“Revlon does not just care about women’s looks, we care about women’s lives.” Says Lucy Frechette, PR Associate, Revlon Canada. “We proud of our long standing relationship with the Canadian Breast Cancer Foundation and equally proud to join the many Canadians on Run day in support of this cause.”
Revlon Canada continues their fundraising initiatives well into October and launched a new campaign through Facebook asking women to write their hopes for a future without breast cancer.
For the second year in a row, the Foundation was thrilled to include PepsiCo Beverages Canada’s licensed brands: Dole Sparklers® and Lipton® Green Tea as National Run Partners for the 2011 Canadian Breast Cancer Foundation CIBC Run for the Cure.
Run participants eagerly lined up at food tents across the country for samples of Dole® and Lipton® products in addition to PepsiCo’s Aquafina® bottled water, which was essential in hydrating participants along the event route.
Team Pepsi® Inspires Hope once again was the second highest fundraising national team! This dedicated team was composed of over 1,100 PepsiCo Beverages Canada employees, their friends and family members across the country.
Weston Bakeries is a strong National Run Partner and has championed the Run for the Cure since 2005 through their Country Harvest brand bagels. Each year, participants from coast to coast are treated to a fresh Country Harvest bagel as they return from taking part in the event, resulting in over 640,000 bagels being donated since 2005!
The Foundation is pleased to have Country Harvest’s continued support and is additionally grateful for their Harvest of Hope program during the month of October which allows for a portion of proceeds from the sale of Country Harvest bread, bagels and tortillas to benefit the Foundation.
2011 marks the fourth year that General Mills Canada through their Nature Valley brand participated in the Run for the Cure as a National Run Partner, providing close to 350,000 grain bars in total to Run participants to date!
Formed by an amazingly engaged group of General Mills employees, friends and family members, Team Nature Valley proudly participated at various sites across the country on Run day.